Wimbledon & strawberries
Updated: Jun 17, 2020
Britain is expected to enjoy an upsurge in exports of strawberries and cream, as the Wimbledon Champions are starting their games. The UK exported a record £3.9 million strawberries around the globe in 2018. Strawberries worth £663,000 were exported in the first four months of 2019 alone.
As year-round production grows, exports of the juicy fruit were up by 56.3% last year, proving particularly popular with the Dutch who bought 361% more British strawberries last year than in 2017 – worth £1.8 million.
1,208 tonnes of fresh strawberries were exported from the UK last year to markets including Iceland, Ireland and even Spain where, despite the warm climate, the country still imported £379,371 worth of strawberries grown in Britain.
The Department for International Trade (DIT) and the GREAT Britain campaign have partnered with major sporting events taking place across the UK this summer to celebrate the GREAT Summer of Sport – growing tourism and business opportunities for the UK.