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This "new" berry can take its place on the market.

Barberries originally come from East Asia and the Himalayas
Barberries originally come from East Asia and the Himalayas.

Berries of all kinds have been booming on the world market for years. In addition to the classics - first and foremost superfood blueberries - there are also lesser-known varieties that are benefiting from the upswing. Waltrop-based Hymor UG is seeing particular growth in barberries this season. We spoke with Managing Director Justin Zimmermann about the current market situation and the potential of these exotics on the German market. "Barberries originally come from East Asia and the Himalayas. They are also widespread in the South American Andes. In Europe, only 2 to 4 of the more than 400 species are native. They can even be found in our local green spaces and parks, but many people don't even know that these berries are edible," Zimmermann tells us. With a harvest of about 4,500 tons, Iran ranks first among producing countries, he said. "In the Middle East, the barberry is an integral part of menus. But in Germany the barberries are finding their way to consumers more and more often as well. In online trading, the main buyers so far have been private consumers who have taken to the high health benefits and unique taste."


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